Is Your Business Online? Your Competitors Are There. |
The use of online asset is no longer a fib but it is a profitable marketing strategies which yields better return on investment (ROI) in this competitive and evolving industry. The new marketing strategies take products/services to customers placing it where they can both see and review at anytime and anywhere with ease.
The world has changed
and there is need to understand market trend using modern techniques to make
proactive and fact-base decisions. The world has gone digital and as such
business owners do not have a choice but to exploit the opportunities presented
by social media platforms.
This is a fundamental shift in the way we market.
The old marketing
practises use broadcast and print advertisement tools for promotion,
advertising and campaign. These tools include magazines, flyers, television,
radio, billboard and roadshow to name a few.
Though these have
common limitations such as:
Miss
It and Miss Out: Brand
advertisement on billboards are only noticed by those who care to look, but
with Social Media Marketing whatever goes to the Internet remains there for
anyone to see anytime and anywhere. Facts and figures have it that 70% of people
skip Billboard, Radio and TV advert. The social media marketing allows One to
One target marketing.
Whatever goes to the Internet remains there
Higher
Cost of Advertisement and Marketing: Though
advertisement is an investment, the cost of placing advert on TV and radio are
higher when compared with social media advertisement. The ordeals of getting
APCON certification and placing advertisement do not exist on social media platforms.
Social media marketing makes advertisement much easier and cost-effective.
Advertisement is an investment.
Measurement
Metrics: Business
owners should not be making intuitive decision; the desire to have an idea
of the demography reach of advertisement and the effect on sales immediately
and thereafter. Social Media Marketing (SMM) makes measurement simple, the
audiences are known, their location, social demography (age, gender and social
class), thereby creating a better avenue for classification and fact-based
decision.
Social media creates a better avenue for classification and fact-based decision.
Accessibility: Marketers can’t engage every merchants and
clientele at the same time, but social media marketing creates an avenue to
talk to customers on a one to one basis. Just a click connects customers to the
company and vice versa. This is
a fundamental shift in the way we do business.
You can engage customers on a one to one basis.
May I ask? How do you
feel when you start to see advertisement of your competitors on social media platforms
like Facebook, FixitSME and BBM? There is no question you MUST start
advertising on Facebook, FixitSME and BBM too. Because if you are seeing the
advertisement, it is 100% likely your current customers and prospective customers
are seeing these advertisements too.
Create a FixitSME
business profile today, we will take your business to the right audience. Click here to start!
Social media is no longer an optional tool rather it is a crucial tool of any marketing and advertising campaigns