Small Business Owners: Tap And Change The Look of Your Business

Businesses are now evolving to the digital way, this is because customers are going digital. Everyone belongs to at least two socialmedia platforms where they discuss with family and friends about things of interest to them. Smart organizations are quick to study and analysis this fact, hereby implementing engagement and nurturing strategies to keep their customers and reach prospects about their business. 95% of listed companies now have social platform links on their website main page. 

One of the interesting things about social media is, it cuts across several businesses from retailers, wholesalers, manufacturers, to service providers such as hotel, school, airline etc. Regardless of your business there are social media program that suit it. 

The traditional way of reaching customers is no longer effective. Customers demand for online services may be underestimated if CEOs and business owners haven’t research about it. The dynamics will be different to traditional channels with different types of customer profile and behavior, competitors, propositions and options for marketing communications. 

''Customers do not look for products, companies take products to them through social.'' 

Business Owners must understand the change social has brought to business and marketing strategies, and quickly dive dip into this business trend. Here are what SBOs must understand about social media:

1. Your customers are on social: 

The quickest and efficient way to meet customer is through social media. Your customers are there waiting to get product information, searching for new product to suit their need, latest news about your organization etc.  go and engage them before your competitors do. Social media will help you build your customer loyalty to the point that they will willingly tell others about your brand. Customers are talking on social, go there, listen to them, engage them, win their trust and increase your sales revenue.

2. Whatsoever gets on the internet remain there?

It's human to miss radio jingles, TV and newspaper advert but that is not the case with the internet whatever gets on the internet remains there. It will be available for consumer digest any time. Consumer can at their comfort assess your business information anytime, anywhere. Do you know most people are close to the media than their spouse? 

The internet allows all source of information, collate, classify and give it to your customers, it will saves you a lot hustling and resources. Small business owners now place their product on eCommerce site such Jumia, Gbanjodeals, Konga, etc. fold their hands at home, watch while sales keep coming. The internet gives you a 24/7 market place at no-cost in some cases.

3.  Cost effective:

To have your business on the internet is cost effective compared with the tradition cost of advertisement. The cost of setting up website is lower to the cost of placing advert on newspaper for a day. Why won't you set up your social program?. Also, the cost of engaging customer through social is favorable to the traditional method which include Call-Center Agent, Tele-sales etc. The result has been amusing for larger firms hereby saving cost.

'You are not doing your customers favor by going social, 

you're keeping your market relevant.' 

Building your brand on internet can start now, regardless of your type of business or target market. Every responsible business owner will go wherever there customer is, social is not exempted, social is where they are, tap and change the look of your business. 

What DO YOU think?

Please feel free to add your comments, questions or suggestions below. Connect with me on Twitter and LinkedIn. 

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