SBOs: 3 Effective Tips to Retain Your Customers

It is a known fact buyer decisions are mainly influenced by friends and family. Regardless of your advertisement expenses customers patronize business that is  referred from a close relative. This implies that business owners must maintain good business relationship with each customer that come their way, this is because a satisfied customer is the best way of advertising.

Nurture And Add Value
The renowned author and businessman Harvey McKay always says, "Dig your well before you are thirsty". Don't make the mistake to wait until you are looking for customer, nurture a professional and customer-centric culture. Celebrate special day with your customers, give coupons, brand your package, send SMS to appreciate their patronage. Keep in touch with them on a regular basis - even if it's just a brief email to say hello and to ask how they are doing. 

''Customers are more willing to do business when they know you care about them.''

Consider Your Approach
Our approach to customers differ, business owner tends to have develop a value relationship with customers who patronize their business regularly. Regardless, it is recommended that you adjust your approach accordingly. It is vital you build a balance relationship with all, for long time customers you can give them a call ask about the last product bought or service rendered, you might get referrals at the end of some call.

Feedback
Listening is vital to retain a customer especially an angry customer, Business owners must make available avenues to hear what a customer has to say. These avenues include customer care line, SMS line, Manager's number, email, social media platform and so on. Your must remember that you are in business because of them. These feedbacks often serves as an avenue to amend or introduce new products.

Source: Careerealism.com

''Don't make the mistake of not being attentive to your customer's advice as they might be giving you gems of information that may be valuable as you go along in business.''

SBO must remember at all time that they are there to service the customer, not vice-versa. Courteous treatment makes a customer walking advertisement.

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